Social Media Week Puerto Rico

brought to you by Octopus Advertising Group

Teatro Raul Julia, Museo de Arte de Puerto Rico
September 13-14th from 8:00 a.m. to 6:00 p.m.

Conferencistas

Julian Gil

Actor, Productor & Influencer MIami, FL

Steve Babcock

Chief Creative Officer Vayner Media New York, NY

Ada Monzon

Meteorologa y Presidenta, EcoExploratorio: Museo de Ciencias de PR WIPR TV, WKAQ 580 am, Lenteviral.com San Juan, PR

Bibiana Ferraiuoli Suarez

Directora Ejecutiva Ricky Martin Foundation San Juan, PR

Poncho de Anda

TV Host, Producer, Writer & Influencer iKabron Media Miami, FL

Michel Heredia

Global Sales Director The Standard Hotels New York, NY

Eduardo Cortés

Vice Presidente de Investigación y Desarrollo Chocolate Cortés San Juan, PR

Jon Chang

Digital Marketing Director Kickstarter New York, NY

Carlos Gil

Award-winning Snapchat storyteller, YouTube creator, and writer for Inc. Magazine Senior Social Media Marketing manager for LinkedIn Los Angeles, CA

José Hernández Falcón

Social Media Specialist and Blog Evangelist Puerto Rico BloggerCon Caguas, PR

Yeiniz Nevarez

Art Director Media Unicorn Miami, FL

Brandon I. Pena

President Octopus Advertising Group New York, NY

Paul E González Mangual

Entrepreneur and Writer of Thankious CUBE Group Events (CGE) San Juan, PR

Dr. Carmen Espina Martí

Professor / Business Consultant School of Business Administration (FAE) Río Piedras Campus, University of Puerto Rico (UPR)

David Chen

Senior Partner / Vice President BLCP Capital El Paso, TX

Elayna Fernandez

Storyteller & Master Digital Strategist The Positive MOM Houston, TX

Andrea Moscon

Influencer, Model, Trainer & Traveler Andrea Moscon Venice, Italy

Noel Rolon

Photographer Noel Rolon Photography Bayamon, PR

Celeste Martínez

Profesora, Public Speaker, y Entrenadora de Profesionales Social Media Deconstructor San Juan, PR

Wesley Perez

Entrepreneur, Influencer & Photographer Wesley Blue & Blue Surf Corozal, PR

Daliandra Nevarez Cuevas

Instagram Influencer Corozal, PR

Eduardo Trucco

Actor, Film Director & Producer New York, NY

Julizzette Colón-Bilbraut

Lawyer, social media scholar, and founder of the first social intelligence firm in The Caribbean Monitor SN San Juan, PR

Edgardo Moisés

Artista San Juan, PR

Maria Arce

Subdirectora Digital GFR Media Buenos Aires, Argentina

David G. López

Influencer & Entrepreneur Whatever Puerto Rico San Juan, PR

Julian Gil

Actor, Productor & Influencer

JULIAN GIL estara hablando de redes sociales, uso de plataformas y como atraer masas con poco o nada de presupuesto.

Steve Babcock

Chief Creative Officer

Steve's advertising career began in the most cliché way possible – in the mailroom. Since then, he’s created noteworthy campaigns for brands including Volkswagen, Domino’s Pizza, Kraft, JCPenney, Samsung, and more. Babcock has held creative positions at EURO RSCG, Struck, Crispin Porter + Bogusky, EVB and now VaynerMedia. He’s been featured in industry lists including Forbes’ “30 Most Creative People in Social Media” and XYZ’s “Top 25 Young Creative Professionals.” As chief creative officer at VaynerMedia, he continues to put business solutions first with his media-agnostic approach. Babcock’s favorite professional achievements include inventing the famous and impactful Domino’s Pizza Tracker, as well as “Red Thumb Reminder”--his personal viral initiative to curb distracted driving.

Ada Monzon

Meteorologa y Presidenta, EcoExploratorio: Museo de Ciencias de PR

Bibiana Ferraiuoli Suarez

Directora Ejecutiva

Poncho de Anda

TV Host, Producer, Writer & Influencer

Poncho a conducido programas como "Mun2 TV", "Nuevas Voces de America", "De Mañanita", "Cada Dia", "Miss Universo", "Despierta America" y "Venga La Alegria"

Actualmente trabaja en el popular programa digital "WTF" todos los Martes y Jueves por Facebook.

Michel Heredia

Global Sales Director

Michel's career started at the famed, zeitgeist-challenging CONDESAdf hotel in Mexico City. He held posts at the St.Regis and Design Hotels in New York, where he also became a member of the young patrons committees for both El Museo del Barrio, and the Hispanic Society. Michel contributes to several publications and TV outlets, like Peter Davis's Avenue Magazine and CNN en Español. He was featured in Nuevo New York book, a collection of portraits and interviews with influential Latin Americans who came to New York City to pursue their ambitions. He worked for Hotelier Andre Balazs' properties Chateau Marmont, The Mercer, and Chiltern Firehouse. He currently heads the travel industry sales office for The Standard Hotels and Bunkhouse Group. Michel can be regularly found taking in New York's museums and gallery art exhibitions, a long-time passion of his.

Eduardo Cortés

Vice Presidente de Investigación y Desarrollo

Eduardo Cortés se graduó de la Universidad The George Washington University con un Bachillerato en Finanzas y Comercio Internacional. Su experiencia laboral consiste de el manejo y desarrollo de tres fábricas de chocolate entre Puerto Rico y República Dominicana donde a trabajado con todos los aspectos relacionados con la manufactura, calidad, comercialización y desarrollo de la industria agroalimentaria. Considera que sus mayores logros profesionales han sido la creación de una planta moderna que cumple con los estándares mundiales de eficiencia y calidad en República Dominicana, al igual que la creación y desarrollo de la marca de chocolate 100% puertorriqueño Chocolate FORTEZA, responsable de haber establecido y desarrollado la industria de cacao y chocolate en Puerto Rico la cual era previamente inexistente.

Jon Chang

Digital Marketing Director

Jon Chang is the Digital Marketing Director at Kickstarter and Adjunct Faculty of Web Analytics at New York University. He's gained his experience while marketing at high growth companies such as Stack Overflow, General Assembly, and MakerBot Industries. Additionally, he teaches and mentors at programs including Techstars, Chobani, and Explo at Yale.

Carlos Gil

Award-winning Snapchat storyteller, YouTube creator, and writer for Inc. Magazine

Storytelling is the New Content Marketing: How to Tell Your Brands Story in 10 Seconds or Less With Facebook Live, Snapchat and Instagram Stories

Today, Facebook, Instagram, and Snapchat – in order – are the most actively used social media networks on the planet. In this interactive session, discover how to effectively engage Millennials and tell stories that convert views into website visitors and new customers using Snapchat and Instagram Stories and Facebook Live. Also, learn advanced strategies and tactics that you can implement right away in your business for influencer marketing, growing your community, and measuring ROI.

Key Takeaways:

· Breaking down the difference(s) between Facebook, Instagram, and Snapchat · Why short-form video content is the preferred means of content for today’s online consumer · How to determine which platform is best for your business · Tips and strategies for creating content that converts · How to engage and work with influencers · Growth strategies with measurable ROI · Chatbots and AI vs. Social Storytelling

José Hernández Falcón

Social Media Specialist and Blog Evangelist

Periodista y bloguero, amante de cómo internet ha revolucionado la comunicación. Es profesor de la Escuela de Comunicación Ferré Rangel de la Universidad del Sagrado Corazón y de laUniversidad Interamericana, recinto de Bayamón, Social Media Specialist independiente, embajador de SembraMedia en la Isla y director del Puerto Rico BloggerCon, convención que agrupa a los creadores de contenido digital en la Isla.

Yeiniz Nevarez

Art Director

I believe in unicorns- or creatives who know they're magical and aren't afraid to show it. I love creating media magic. I've had the opportunity to work in public relations, in Nevarez Communications- an integrated marketing and communications agency in Miami, and previously in event production while in NYC and Puerto Rico. I've worked hand in hand with brands such as RadioShack and Honda, as well as with public figures in the entertainment business as an Assistant Publicist. Currently, I've started new ventures in the field of Art Direction. Last year, I had the most magical time working with fellow agencies. And in December 2016, I got my wings from Miami Ad School as an Art Director.

Some of my experiences and places I was spotted last year, include Puerto Rico, working on an interactive startup with my mentor and cousin, Madeline Peralta to motivate and help kids to read in Spanish. Las Vegas, networking at the Latin Grammys with my talented client and friends, Miami-based duo Periko and Jessi Leon. Buenos Aires, learning the art of filetiado porteño with my street artist friends, who now call themselves "Sin Mercy Crew." Madrid, working as an Art Director in the second "Best Place to Work" ranked by Scope, McCann Madrid. San Francisco, having seven picnics in three months, which eventually led to a campaign idea for a national juice brand. To mention some, and now, back in Miami working as an art director and brand collaborator with local businesses and nationally acclaimed brands.

Brandon I. Pena

President

Paul E González Mangual

Entrepreneur and Writer of Thankious

A Generation Y writer, the ninja of Thankious, published poet, day dreamer, hopeless romantic, avid blogger, fun facts reader, award winning entrepreneur, endless hustler, event producer, non-practicing accountant, Guinness World Record holder, future professor, microwave chef, foodie at heart, whiskey enthusiast, coffee addict, world explorer, beach bum, skim board rookie, basketball cards collector, San Antonio Spurs fan, wanabe magician and retired skateboarder from the Caribbean island of Puerto Rico.

Oh, and he has an MBA in International Marketing at Universidad del Sagrado Corazón and a B.B.A. from the University of Puerto Rico.

Dr. Carmen Espina Martí

Professor / Business Consultant School of Business Administration (FAE)

Embracing the future of social media.

David Chen

Senior Partner / Vice President

Responsible for all inbound and outbound investments for the company. Current clients include Global 500 Fortune companies, helping them with their investment strategies, Mergers and Acquisition, development of foreign markets, and government relationships.

Specializing in off market deals, education, TMT, hospitality, medical, real estate, education sports teams, and media studios. ✓ Successful raised capital and completed large medical deal ✓ Advised Fortune 500 Companies on several deals ✓ Worked on several M&A deals with focus on off market high value transactions ✓ Successful developed business operations, strategies and teams to increase market presence.

Elayna Fernandez

Storyteller & Master Digital Strategist

Elayna Fernández, known worldwide as The Positive MOM, is an award-winning storyteller, a master digital strategist, and an avid student of pain. Elayna helps moms transform their pain story into positive growth, step into balance, and create joy and success on their own terms – in all areas of life. Elayna travels the world as an International keynote speaker and panelist in the topics of motherhood, mindset, and mompreneurship. Her guidance encourages, empowers, and equips millions of moms in 134 countries to increase their impact, income, and influence, without guilt, shame, or regrets in motherhood. Elayna is Certified Guerrilla Marketing Master Trainer, Certified Passion Test Facilitator, Certified Success Principles Trainer, a graduate of the Steve Harvey School for Business Acceleration, and a web designer for over 20 years. She has been awarded as Best Marketer, Mom Entrepreneur of the Year, Best Latina Lifestyle Blogger of both 2015 and 2016, and the 2017 Best Family and Parenting Creator at the TECLA Awards, and she has been named one of the Top Latina Influencers in the USA two consecutive years. ThePositiveMOM.com, has been ranked one of 100 Top Moms Blogs Worldwide both in 2016 and 2017.

Elayna is often featured in global media, has partnered with hundreds of brands, and has spoken on stages such as S.H.E. Summit, Texas Conference for Women, eWomenNetwork, BlogHer, WordCamp, Latism, WeAllGrow Latina Summit, Blogalicious, Hispanicize, Mom 2.0 Summit, and more!

Her philosophy is “BE Positive and You’ll BE Powerful!”

Andrea Moscon

Influencer, Model, Trainer & Traveler

Based in Italy and starting his career as a model in Milan he transitioned into an Instagram influencer working with brands such as: My Protein, Redken, Happy Socks, Foot Locker, McDonalds, 787 Coffee, Atlantis, Gillette, Southwest University at El Paso, Karisma Hotels and Hide & Jack.

Featured in Vogue Italia, XY Magazine, Risbel, Purple Magazine, Vanity Teen and Instagram Star Stories.

Focusing on engagement and growing Instagram

Noel Rolon

Photographer

Photos are a beautiful way to immortalize those important moments in life that will never happen again. I focus on spontaneous moments capturing the beauty of things and seconds. Extraordinary photos that generate engagement and tell a story. I'll see YOU at Social Media Week.

Celeste Martínez

Profesora, Public Speaker, y Entrenadora de Profesionales

Como profesional de la industria de mercadeo y comunicaciones con más de 20 años de experiencia, ayuda a clientes a mejorar su visibilidad y presencia en el mundo “offline” y online, incluyendo medios sociales. En el 2004, fundó su empresa, Buzzworthy Creations, la cual se dedica a la venta y distribución de artículos promocionales y materiales impresos para el punto de vista. La división de redes sociales, se enfoca exclusivamente en el análisis, la presencia y la comunicación en las redes sociales además de desarrollar y ofrecer cursos, talleres y conferencias sobre redes sociales para pequeños y medianos negocios. Estos incluyen Facebook para negocios, Mercadeo de influencers, Ética y redes sociales, Publicidad y redes sociales, Employee Advocacy, Buyer Persona, Mercadeo de contenidos, entre otros. Se ha presentado en foros profesionales como la Asociación de Ejecutivos de Ventas y Mercadeo, Asociación de Relacionistas Profesionales de Puerto Rico y en EXMA en Bogotá, Colombia. Ha colaborado con medios digitales, tales como Huff Post, Social Media Today, TreceBits, NotiCel, y el blog de OrientalBank, EXMA, y We are Social Media.

Wesley Perez

Entrepreneur, Influencer & Photographer

Photography is one of my passions and sharing content on Instagram is a way to expose my business and my hobby.

Social networks are the first tools to connect with people with the same feelings about the art of photography, I've made great friends that have helped me to learn more about monetizing and growing my engagement and audience.

Daliandra Nevarez Cuevas

Instagram Influencer

My passion is traveling and venturing into new cultures. I like camping, going to rivers and the beach, every day I fall in love with my homeland Puerto Rico. Many of my friends are photographers and videographers, so we always adventure camera-ready. For this reason, we always capture spontaneous moments that illustrate our most natural selves. Evoking a feeling and inviting people to step outside of their habitual four-wall setting.

Eduardo Trucco

Actor, Film Director & Producer

Actor radicado en NYC. Ha participado en films y series de TV. Galardonado con varios premios de teatro como mejor actor.

Julizzette Colón-Bilbraut

Lawyer, social media scholar, and founder of the first social intelligence firm in The Caribbean

Nearly 100 interviews validate Julizzette’s influence with the local media. In 2013, she drafted an anti-cyberbullying bill that was brought to the Senate floor. From 2010 to 2012, Julizzette ran ConsultaconJCB.com, a video blog offering legal advice on internet and social media matters. She also gives laws and social media seminars for lawyers, judges and clerks.

Lawyer, social media scholar, and founder of the first social intelligence firm in The Caribbean, are just a few ways to describe Julizzette Colón Bilbraut. Colon’s practice is centered in advising companies, industries and organizations on how to leverage social media and digital competitive intelligence for the advancement of business, marketing and public relations communications objectives. Colón has been a practicing attorney for the past 17 years in Puerto Rico, and she is admitted to the bar in Puerto Rico, the Federal District Court for the District of Puerto Rico and to the First Circuit of the Court of Appeals in Boston.

Over 100 interviews validate Julizzette’s influence with the local media. In 2013, she drafted an anti-cyberbullying bill that was brought to the Senate floor. From 2010 to 2012, Julizzette ran ConsultaconJCB.com, a video blog offering legal advice on internet and social media matters. She also gives laws and social media seminars for lawyers, judges and clerks.

Edgardo Moisés

Artista

Edgardo estara impartiendo un taller de expresion y perspectiva.

Maria Arce

Subdirectora Digital

Ganadora del Premio Internacional de Periodismo Rey de España (2010 y 2015), ganadora del Premio de la Fundación Gabriel García Márquez en Periodismo Digital y fellow del Dart Center de la Universidad de Columbia.

David G. López

Influencer & Entrepreneur

Fundador y creador de Whatever PR Brand & Trendy Puerto Rico Corp. (Agencia dedicada a creación de contenido y estrategias de Mercadeo)

Brands:

-Amarte PR (Apoyando y amando el arte local) -CannabisPuertoRico (Educación-Salud-Noticias) -CannaRoadPR (Servicio de gestoría para pacientes de cannabis medicinal) -UsedButGood (Venta de ropa usada a un precio económico) Coming Soon. -Whatever Sweets by Marie (Postres para toda ocasión) Marie mi madre.

Programa

Talleres

José Hernández Falcón

Puerto Rico BloggerCon

Facebook 101
Jueves, septiembre 14, 11:00 am en Salon Privado - Museo de Arte de Puerto Rico

Como hacer una campaña exitosa en Facebook, reglas basicas para adquirir ventas, likes y conecciones.

Edgardo Moisés

El arte como medio de expresión
Miercoles, 13 de Septiembre, 1:30 P.M. - Salon Privado - Museo de Arte de Puerto Rico

Edgardo Moises nos comparte algunas piezas y nos lleva a un viaje de perspectiva y Expresión.

Noel Rolon

Noel Rolon Photography

Fotografia para Facebook & Instagram
Miércoles, 13 de Septiembre, 11:00 A.M. - Salon Privado - Museo de Arte de Puerto Rico

10 tips para mejorar tus fotos y el impacto en las redes.

Dr. Carmen Espina Martí

Río Piedras Campus, University of Puerto Rico (UPR)

Embracing the Future of Social Media
Thursday Sept 14, 3:00 pm en Salon Privado - Museo de Arte de Puerto Rico

Artificial, augmented and cognitive intelligence. The internet of things. Facial Recognition

Entretenimiento

Pekeke

Lugar

Teatro Raul Julia
Museo de Arte de Puerto Rico
299 Avenida de Diego Puerto Nuevo
San Juan, San Juan 00909
Puerto Rico

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